The BTL brand, MGP until now, is a distinctive guarantee, as those who hold the brand are leaders who were analysed and assessed by their teams and achieved an exemplary score (over 70%). The brand has grown in visibility with the media and gained an excellent reputation among executive search and head hunting corporations, and is also regarded as an investment in marketing for their organisations, which stand out as working with the best and investing in the quality of their leaders. The organisations’ impact on the media is also notable. The principle underpinning organisations’ investments is what makes good leaders create and develop good teams which, in turn, produce quality goods and services.